Les Sablons

The scheme was granted planning permission in December 2023,
a great milestone for Le Masurier.
The area in the heart of town will become known as Les Sablons, which means the windblown sand and will respect the old harbour wall within the development. Hundreds of years ago, before the reclamation of the seafront, this historic wall protected an emerging St Helier from the sand that would be blown from the beach. It also marked the boundary of the original harbour, which was the gateway to the Island for traders and merchants. Centuries after Jersey’s story of growth and expansion began, this location will once again become a hub of activity creating new public and private spaces that are flexible, adaptable and inclusive for Islanders to enjoy.

The Les Sablons vision is to create a vibrant place to visit, stay, eat, drink and shop. A new walkway and large landscaped vibrant courtyard, from Broad Street through to Commercial Street, will deliver a pedestrianised connection through from the centre of town to Liberty Wharf and will include landscaping with trees and plants and artwork created by local artists who are acclaimed internationally.

Every aspect of Les Sablons has taken careful consideration into the factors that environmental impacts have on wider social and economic outcomes, with sustainability being central to the development and its surrounding environment. This new central community and socialising space will transform this rundown area and bring new life to St Helier with a space for events and outdoor entertainment.

A Wilde Aparthotel by Staycity will be built within Les Sablons. It will provide 103 studios and apartments, attracting visitors to Jersey, supporting the Island’s economy with potential visitor spending of around £8.9 million a year and generate more than 25 new full-time jobs at the Aparthotel.

Plans include 238 residential 1, 2 and 3 bedroom apartments, meeting the demand for private first-time buyer accommodation. There will be parking for 96 cars including accessible parking, car charging, and large areas dedicated for bicycles. Les Sablons will also include approximately 10,000 sq ft of retail/commercial space with the potential to provide high quality food and beverage offers.

Le Masuriers proposals come at no cost to the taxpayer. The project will provide tangible benefits both now and in the future to St Helier and our Island through tourism, regeneration, housing, leisure, employment, pedestrianised connectivity and placemaking.